You’ll likely have to prime the pump by promoting your posts or testing ads to boost click-through rates, collect reviews and build up your reputation on. Despite Walmart’s reputation as the world’s largest retailer, it takes some time and elbow grease to get sales off the ground. Walmart is not a channel that you can set and forget-not if you’re looking to generate a sizable sum from it, at least. Amazon: What Sellers Need to Know Success on Walmart Marketplace takes effort and patience. Sellers say they regularly encounter cryptic error codes and spend hours troubleshooting, without so much as a help article to offer guidance. Performing basic functions can be tedious, and some features like bulk editing still need ironing out between Seller Center and Shopify. The interface is reportedly confusing to navigate. While Seller Center isn’t expected to have all the same bells and whistles as Amazon Seller Central, many sellers comment on its lack of polish. If you’re missing certain item specs or have descriptions that are too long for Walmart, as examples, then you’ll run into issues trying to publish your listing. While on Shopify, you can control how your SKUs are grouped, what variations you offer and which product details are shown-Walmart has a predefined set of fields (some required, and other highly recommended like bullet points) and a specific way of categorizing products. As with every marketplace, Walmart Marketplace has its own way of organizing product data. Early adopters of the integration also report that outages and technical difficulties abound, ranging from failed imports to locked-out accounts.
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Read Also: Walmart Marketplace Application: How to Get Approved the First Time As a new, bright-eyed player in Walmart’s rugged online domain, Shopify can’t easily step in during Walmart’s absence, either. So, if you’re still waiting for approval and haven’t received access to Seller Center yet, you may not be able to access your ticket. Applicant tickets also get funneled into the same system as normal customer tickets, which require a login to view. Whether you’re an applicant or an approved seller, Walmart Seller Support has been said to be difficult to get a hold of. It’s a huge deviation from what Shopify merchants are used to. While most Shopify apps and tools are plug-and-play, Walmart Marketplace requires extra steps and instruction to get set up. This step alone took many Shopify sellers by surprise.
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Nascent businesses are not likely to be approved, and without complete information from the get-go, you could easily get stuck in a series of back-and-forths with Walmart. Approval requires previous experience (and proof) demonstrating excellent customer service and reliable shipping. This process can take anywhere from 48 hours to several months, and while an official channel partner like Shopify can get you into a VIP queue, approval is not guaranteed. Like every new merchant, Shopify sellers must get approved to sell on the marketplace. Contrary to-well, almost every article out there lauding the partnership-integration into Walmart Marketplace isn’t simply a matter of installing the app. Read Also: How to Sell on Walmart Marketplace The Fine Print No one is above the approval process. Here’s what could have helped with the rollout, and how sellers can get started on Walmart with greater confidence. What was great in theory is falling flat in practice. The Walmart Marketplace app now sits on a meager 1.4-star rating in Shopify’s App store, with sellers claiming that “the app is a pain from the beginning” and that support tickets are going unanswered. The duo took center stage, celebrating a new promise land called Walmart Marketplace and flaunting goals of bringing 1,200 merchants onto the marketplace.īut mere days after the announcement, some merchants are feeling disillusioned. Shopify’s Walmart integration was supposed to be a turnkey solution.
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